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Bachelor of Science - Strategic Communication

BSJ Strategic Communication Track Curriculum

Journalism core
JOUR 101 Media and Society (typically taken first semester)
JOUR 300 Visual Storytelling (freshman or sophomore year)
JOUR 302 Infomania (freshman or sophomore year)
JOUR 304 Media Writing (sophomore year)
JOUR 608 Media Ethics (junior or senior year)
JOUR 618 First Amendment (junior or senior year)
JOUR diversity course – choose from a variety of journalism courses like Diversity in Media or International Journalism

Strategic Communication track
JOUR 320 Intro to Strategic Communication (sophomore)
JOUR 420 Principles of Advertising and Public Relations (sophomore/junior year)
JOUR 460 Research Methods in Strategic Communication (sophomore/junior year)
JOUR 560 Message Development (junior year)
JOUR 640 Strategic Campaigns (senior year)

Supplement your journalism courses with courses in areas like:
Foreign language
Business & leadership (link to our pdf)
Quantitative literacy (link to our pdf)
Historical context (link to our pdf)
KU Core

Combine your interests
Choose a minor or double major outside journalism

See all the requirements here.


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Explore careers, internships & jobs

The Journalism Career Center helps J-School students explore their career options and find internships and jobs. Patty Noland, the J-School's Career Development Coordinator, is ready to help you at any stage in your college career—whether you're just beginning to explore the possibilities or you're ready to enter the job market. Schedule an appointment today!

Mark your calendar
Jul 25
Last day of classes
All day
Aug 14
KU Transfer Orientation
07:30 am
Aug 24
New J-School Student Welcome
03:00 pm
View events: Past | Upcoming
71 percent of classes have 30 or fewer students
New student strategic communication agency begins in fall 2014
83 percent of 2013 journalism graduates were employed full time six months after graduating
Our integrated marketing communications master’s program is the only nationally accredited one of its kind in the region
32 percent of journalism students graduate with one internship; 55 percent graduate with two or more internships
Journalism students graduate with portfolios of work created for professional clients
International journalism study abroad internships in Dublin, London, Madrid, Sydney and Shanghai