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Bachelor of Science - Strategic Communication

BSJ Strategic Communication Track Curriculum

Journalism core
JOUR 101 Media and Society (typically taken first semester)
JOUR 300 Visual Storytelling (freshman or sophomore year)
JOUR 302 Infomania (freshman or sophomore year)
JOUR 304 Media Writing (sophomore year)
JOUR 608 Media Ethics (junior or senior year)
JOUR 618 First Amendment (junior or senior year)
JOUR diversity course – choose from a variety of journalism courses like Diversity in Media or International Journalism

Strategic Communication track
JOUR 320 Intro to Strategic Communication (sophomore)
JOUR 420 Principles of Advertising and Public Relations (sophomore/junior year)
JOUR 460 Research Methods in Strategic Communication (sophomore/junior year)
JOUR 560 Message Development (junior year)
JOUR 640 Strategic Campaigns (senior year)

Supplement your journalism courses with courses in areas like:
Foreign language
Business & leadership (link to our pdf)
Quantitative literacy (link to our pdf)
Historical context (link to our pdf)
KU Core

Combine your interests
Choose a minor or double major outside journalism

See all the requirements here.


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