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Bachelor of Science - Strategic Communication

  • Journalism Minor
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  • Bachelor of Science - Strategic Communication
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Bachelor of Science in Journalism – Strategic Communication

Hours requirements and limitations

Total hours required: 120

Total junior/senior hours (courses at the 300-level or above) required: 45

Total journalism hours required: 40

Maximum journalism hours allowed within the 120 hour total: 48

Total non-journalism hours required: 72

Maximum journalism hours allowed to fulfill KU Core outcomes: 18

Minimum KU GPA for graduation: 2.5

Minimum JOUR GPA for graduation: 2.5

The four components to your KU degree:

KU Core

See www.kucore.ku.edu for additional details and ways to fulfill each goal and outcome. Required journalism courses that fulfill a particular outcome are noted. However, students may fulfill these outcomes in any way approved for the KU Core.

☐ Goal 1 Outcome 1: Critical Thinking (JOUR 302 Infomania)

☐ Goal 1 Outcome 2: Quantitative Literacy

☐ Goal 2 Outcome 1: Oral Communication

☐ Goal 2 Outcome 2: Written Communication

☐ Goal 2 Outcome 2: Written Communication (JOUR 304 Media Writing)

☐ Goal 3 Humanities

☐ Goal 3 Social Science (JOUR 101 Media and Society)

☐ Goal 3 Natural Science

☐ Goal 4 Outcome 1: U.S. Diversity

☐ Goal 4 Outcome 2: Global Diversity

☐ Goal 5: Ethics and Social Responsibility (JOUR 608 Ethics and Professional Practice)

☐ Goal 6: Integration and Creativity (JOUR 640 Strategic Campaigns)

BSJ Degree Specific Requirements

☐ One course in Business and Leadership 

☐ One course in Quantitative Literacy (beyond MATH 101) 

☐ One course in Historical Context

☐ Foreign language (4th level proficiency in one language or 3rd level proficiency in one language and one course in another language)

☐ One natural science with a lab

☐ Journalism grammar course or exemption

☐ Minor or major outside journalism

Journalism Core

☐ JOUR 101 Media and Society

☐ JOUR 300 Visual Storytelling

☐ JOUR 302 Infomania

☐ JOUR 304 Media Writing

☐ JOUR 608 Ethics and Professional Practice

☐ JOUR 618 First Amendment

☐ Journalism diversity course (JOUR 201, 534, 590, 613)

Strategic Communication Requirements

☐ JOUR 320 Intro to Strategic Communication

☐ JOUR 420 Principles of Advertising and PR

☐ JOUR 460 Research Methods in Strategic Communication

☐ JOUR 560 Message Development

☐ JOUR 640 Strategic Campaigns

☐ Journalism electives (7 hours)

Electives

To reach minimum total hours, junior/senior, and/or journalism hours


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Learn about careers, internships & jobs

The Journalism Career Center helps J-School students explore their career options and find internships and jobs. Patty Noland, the J-School's Career Development Coordinator, is ready to help you at any stage in your college career—whether you're just beginning to explore the possibilities or you're ready to enter the job market. 

Schedule an appointment today!

Best ad staff in the nation: 2007, 2008, 2011, 2012. —College Newspaper Business & Advertising Managers
85 percent of classes have fewer than 50 students
2nd place: Hearst Foundation “College Pulitzers” national writing contest, 2011
Top-ranked teachers, including National Journalism Teacher of the Year Doug Ward
71 percent of classes have 30 or fewer students
Students prepare marketing projects for Sprint, Coca-Cola, NASA, and other corporations
81 percent of 2011 journalism graduates were employed full time six months after graduating
—University of Georgia study