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Master of Journalism – Integrated Marketing Communications (MSJ – IMC)

Total Hours Required: 36

Core Course Requirements: Four courses are required

  • JOUR 820 Marketing Fundamentals for Communicators (3)
  • JOUR 828 Financial Fundamentals for Communicators (3)
  • JOUR 829 Marketing Communications Research (3)
  • JOUR 850 Capstone Course in Marketing Communications (3)

Professional Course Requirements: Students must complete 24 hours of Professional Courses of their choice in the following areas:

  • JOUR 819 Writing for Marketing Communications (3)
  • JOUR 821 Integrated Marketing Communications & Sales Strategies (3)
  • JOUR 822 Database Development and Management (3)
  • JOUR 823 Branding in Marketing Communications (3)
  • JOUR 824 Creative Process (3)
  • JOUR 825 Relationship Marketing (3)
  • JOUR 826 Innovation in the Management of Marketing Communications (3)
  • JOUR 827 Marketing Ethics (3)
  • JOUR 831 Technology in Marketing Communications (3)
  • JOUR 832 Leadership and Management in Marketing Communications (3)
  • JOUR 834 International and Multi-cultural Marketing Communications (3)


  • JOUR 840 Seminar in:_____ (3)

Previously offered seminar topics have included:

  • Communicating Sustainability Initiatives
  • Crisis Communications and Image Management
  • Innovations in Media
  • Managing Visual Design
  • Marketing Communications for Healthcare Organizations
  • Marketing Communications for Non-profit Organizations
  • Media Relations
  • Social Media
  • Sports Marketing, Sales and Promotions

* Note: Individual courses may have additional prerequisites.

Graduate Degree Requirements:

All Journalism master’s candidates must complete a minimum of 36 graduate credit hours in Marketing Communications (MarComm) with at least a B (3.0) average. In addition, students must complete all Core Course requirements and 24 hours in the professional course requirements. 

Enrollment Requirements after Completing Course Requirements: A student must enroll for at least 1 hour of credit in the semester in which he or she graduates. 

Enrollment in Elective Courses Outside the School: Up to 6 credit hours of course work may be completed outside the School of Journalism, with the pre-approval of the graduate director or graduate committee. Students who wish to take a course or courses outside the School must have permission from both the instructor of the course and from the School of Journalism. The student should submit a written proposal and a course syllabus to the Graduate Director and should indicate how the course contributes to her/his master’s program.

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