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Master of Journalism – Integrated Marketing Communications (MSJ – IMC)

Total hours required: 36

Core course requirements: Four courses are required

  • JOUR 820: Marketing Fundamentals for Communicators (3)
  • JOUR 828: Financial Fundamentals for Communicators (3)
  • JOUR 829: Marketing Communications Research (3)
  • JOUR 850: Capstone Course in Marketing Communications (3)

Professional course requirements: Students must complete 24 hours of professional courses of their choice in the following areas:

  • JOUR 819: Writing for Marketing Communications (3)
  • JOUR 821: Integrated Marketing Communications & Sales Strategies (3)
  • JOUR 822: Database Development and Management (3)
  • JOUR 823: Branding in Marketing Communications (3)
  • JOUR 824: Creative Process (3)
  • JOUR 825: Relationship Marketing (3)
  • JOUR 826: Innovation in the Management of Marketing Communications (3)
  • JOUR 827: Marketing Ethics (3)
  • JOUR 831: Technology in Marketing Communications (3)
  • JOUR 833: Social Media (3)
  • JOUR 832: Leadership and Management in Marketing Communications (3)
  • JOUR 834: International and Multi-cultural Marketing Communications (3)


  • JOUR 840: Seminar in:_____ (3)

Previously offered seminar topics have included:

  • Communicating Sustainability Initiatives
  • Crisis Communications and Image Management
  • Innovations in Media
  • Managing Visual Design
  • Marketing Communications for Healthcare Organizations
  • Marketing Communications for Non-profit Organizations
  • Media Relations
  • Social Media
  • Sports Marketing, Sales and Promotions

* Note: Individual courses may have additional prerequisites.

Graduate degree requirements:

All journalism master’s candidates must complete a minimum of 36 graduate credit hours in Marketing Communications (MarComm) with at least a B (3.0) average. In addition, students must complete all Core Course requirements and 24 hours in the professional course requirements. 

Enrollment requirements after completing course requirements: A student must enroll for at least 1 hour of credit in the semester in which he or she graduates. 

Enrollment in elective courses outside the school: Up to 6 credit hours of course work may be completed outside the School of Journalism, with the pre-approval of the graduate director or graduate committee. Students who wish to take a course or courses outside the school must have permission from both the instructor of the course and from the School of Journalism. The student should submit a written proposal and a course syllabus to the graduate director and should indicate how the course contributes to her/his master’s program.

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71 percent of classes have 30 or fewer students
Journalism students graduate with portfolios of work created for professional clients
The Journalism Career Center helps students discover internships, jobs and careers
The journalism school's new minimester allows students to complete a class online between semesters
The school launched its journalism Ph.D. program in 2012
One of 34 U.S. public institutions in the prestigious Association of American Universities
26 prestigious Rhodes Scholars — more than all other Kansas colleges combined