• Home
  • Academics
  • Degrees
  • Master of Science in Journalism
  • MSJ-Integrated Marcomm–Edwards
  • Curriculum

Master of Journalism – Integrated Marketing Communications (MSJ – IMC)

Total hours required: 36

Core course requirements: Four courses are required

  • JOUR 820: Marketing Fundamentals for Communicators (3)
  • JOUR 828: Financial Fundamentals for Communicators (3)
  • JOUR 829: Marketing Communications Research (3)
  • JOUR 850: Capstone Course in Marketing Communications (3)

Professional course requirements: Students must complete 24 hours of professional courses of their choice in the following areas:

  • JOUR 819: Writing for Marketing Communications (3)
  • JOUR 821: Integrated Marketing Communications & Sales Strategies (3)
  • JOUR 822: Database Development and Management (3)
  • JOUR 823: Branding in Marketing Communications (3)
  • JOUR 824: Creative Process (3)
  • JOUR 825: Relationship Marketing (3)
  • JOUR 826: Innovation in the Management of Marketing Communications (3)
  • JOUR 827: Marketing Ethics (3)
  • JOUR 831: Technology in Marketing Communications (3)
  • JOUR 833: Social Media (3)
  • JOUR 832: Leadership and Management in Marketing Communications (3)
  • JOUR 834: International and Multi-cultural Marketing Communications (3)


  • JOUR 840: Seminar in:_____ (3)

Previously offered seminar topics have included:

  • Communicating Sustainability Initiatives
  • Crisis Communications and Image Management
  • Innovations in Media
  • Managing Visual Design
  • Marketing Communications for Healthcare Organizations
  • Marketing Communications for Non-profit Organizations
  • Media Relations
  • Social Media
  • Sports Marketing, Sales and Promotions

* Note: Individual courses may have additional prerequisites.

Graduate degree requirements:

All journalism master’s candidates must complete a minimum of 36 graduate credit hours in Marketing Communications (MarComm) with at least a B (3.0) average. In addition, students must complete all Core Course requirements and 24 hours in the professional course requirements. 

Enrollment requirements after completing course requirements: A student must enroll for at least 1 hour of credit in the semester in which he or she graduates. 

Enrollment in elective courses outside the school: Up to 6 credit hours of course work may be completed outside the School of Journalism, with the pre-approval of the graduate director or graduate committee. Students who wish to take a course or courses outside the school must have permission from both the instructor of the course and from the School of Journalism. The student should submit a written proposal and a course syllabus to the graduate director and should indicate how the course contributes to her/his master’s program.