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Master of Journalism – Integrated Marketing Communications (MSJ – IMC)

Total Hours Required: 36

Core Course Requirements: Four courses are required

  • JOUR 820 Marketing Fundamentals for Communicators (3)
  • JOUR 828 Financial Fundamentals for Communicators (3)
  • JOUR 829 Marketing Communications Research (3)
  • JOUR 850 Capstone Course in Marketing Communications (3)

Professional Course Requirements: Students must complete 24 hours of Professional Courses of their choice in the following areas:

  • JOUR 819 Writing for Marketing Communications (3)
  • JOUR 821 Integrated Marketing Communications & Sales Strategies (3)
  • JOUR 822 Database Development and Management (3)
  • JOUR 823 Branding in Marketing Communications (3)
  • JOUR 824 Creative Process (3)
  • JOUR 825 Relationship Marketing (3)
  • JOUR 826 Innovation in the Management of Marketing Communications (3)
  • JOUR 827 Marketing Ethics (3)
  • JOUR 831 Technology in Marketing Communications (3)
  • JOUR 832 Leadership and Management in Marketing Communications (3)
  • JOUR 834 International and Multi-cultural Marketing Communications (3)


  • JOUR 840 Seminar in:_____ (3)

Previously offered seminar topics have included:

  • Communicating Sustainability Initiatives
  • Crisis Communications and Image Management
  • Innovations in Media
  • Managing Visual Design
  • Marketing Communications for Healthcare Organizations
  • Marketing Communications for Non-profit Organizations
  • Media Relations
  • Social Media
  • Sports Marketing, Sales and Promotions

* Note: Individual courses may have additional prerequisites.

Graduate Degree Requirements:

All Journalism master’s candidates must complete a minimum of 36 graduate credit hours in Marketing Communications (MarComm) with at least a B (3.0) average. In addition, students must complete all Core Course requirements and 24 hours in the professional course requirements. 

Enrollment Requirements after Completing Course Requirements: A student must enroll for at least 1 hour of credit in the semester in which he or she graduates. 

Enrollment in Elective Courses Outside the School: Up to 6 credit hours of course work may be completed outside the School of Journalism, with the pre-approval of the graduate director or graduate committee. Students who wish to take a course or courses outside the School must have permission from both the instructor of the course and from the School of Journalism. The student should submit a written proposal and a course syllabus to the Graduate Director and should indicate how the course contributes to her/his master’s program.

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Explore careers, internships & jobs

The Journalism Career Center helps J-School students explore their career options and find internships and jobs. Patty Noland, the J-School's Career Development Coordinator, is ready to help you at any stage in your college career—whether you're just beginning to explore the possibilities or you're ready to enter the job market. Schedule an appointment today!

Mark your calendar
71 percent of classes have 30 or fewer students
New student strategic communication agency begins in fall 2014
83 percent of 2013 journalism graduates were employed full time six months after graduating
Our integrated marketing communications master’s program is the only nationally accredited one of its kind in the region
32 percent of journalism students graduate with one internship; 55 percent graduate with two or more internships
Journalism students graduate with portfolios of work created for professional clients
International journalism study abroad internships in Dublin, London, Madrid, Sydney and Shanghai