David Guth

Associate Professor
Primary office:

David Guth is an associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas.  Guth received a B.A. in Radio-Television-Speech from the University of Maryland at College Park in 1973 and an MA in Journalism from the University of North Carolina-Chapel Hill in 1990.  He served associate dean of the school from July 2004 to July 2009 and as chair of the school's Strategic Communication track from January 2000 to August 2003.  He received the Del Brinkman Teaching Award in 2001 and in 2002.  During 2002-03, Guth served as research chair for the Public Relations Division of the Association of Educators in Journalism and Mass Communication.  He taught during the Spring 2004 semester at Consortium International University in Paderno del Grappa, Italy.  His areas of special research interest are crisis communication, political communication and public relations history.

Prior to joining the faculty in August 1991, he served in several public information positions within the administration of North Carolina Governor Jim Martin.  That included four years as the chief spokesman for the state's prison, probation and parole systems.  He was also a broadcast journalist in Kentucky, Indiana, Georgia, New York and North Carolina and is a recipient of numerous reporting honors, including the prestigious Peabody Award.  In addition to teaching responsibilities, he serves as a private public relations consultant.  He has made four trips to St. Petersburg, Russia, and one trip to Ashbagat, Turkmenistan, at the invitation of the United States Department of State for the purposes of research and teaching. 

A fifth edition of a textbook he co-authored with Professor Charles Marsh, Public Relations: A Values-Driven Approach, was published in 2011  by Allyn & Bacon of Boston.  Media Guide for Attorneys, a book he co-authored in 1996, received the American Bar Association’s Partnership Award.  He is the co-author of Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (in in its third edition) and Adventures in Public Relations: Case Studies and Critical Thinking. Guth is currently writing an environmental history of the Chesapeake Bay Bridge. 

Academic Degrees

  • B.A., radio, television & speech, University of Maryland at College Park
  • M.A., journalism, University of North Carolina

Honors

  • George Foster Peabody Award (1983) as part of a team of reporters at WRAL-FM, for a 75-part radio public affairs series, “Victims.” 
  • Two National Headliners Awards, 1983, as part of a team of reporters at WRAL-FM, for a 75-­part radio public affairs series, “Victims,” and for radio spot news reporting. 
  • Received approximately two-dozen additional state and regional broadcast journalism awards 1975-1983.
  • American Bar Association Partnership Award for Kansas Bar Association Media Guide for Attorneys. (1997) The publication (co-authored with Paul Wenske) also received a Bronze Quill Award, Kansas City Chapter of the International Association of Business Communicators (1996) and PRISM, Greater Kansas City Chapter of the Public Relations Society of America. (1996)
  • Top Faculty Paper, “Untapped Potential - An Analysis of Online Newsrooms on State Emergency Management Agency Web Sites,” Public Relations Society of America International Conference, Philadelphia, Pa. October 2007.


Research

  • Crisis Communication
  • Political Communication
  • Public Relations History

Publications

  • Public Relations: A Values-Driven Approach, Fifth Edition. Co-authored with Professor Charles Marsh.  Allyn & Bacon.  Boston.  624 pp. Copyright 2011.
  • Media Guide for Attorneys.  Co-authored with Assistant Professor Paul Wenske.  Kansas Bar Association.  September 1995.
  • Strategic Writing: Multimedia Writing for Public Relations and more; Third Edition. Co-authored with Professor Charles Marsh and Bonnie Poovey Short. Allyn & Bacon.  Boston. 264 pp.  Copyright 2012.
  • “Untapped Potential: Evaluating State Emergency Management Agency Web Sites 2008, “ Findings of the University of Kansas Transportation Research Institute-funded study “Crisis Communications: Evaluating Effectiveness of State Emergency Management Agency Web Sites” (Project Number: FED45344)
  • Adventures in Public Relations: Case Studies and Critical Thinking.  David W. Guth and Professor Charles Marsh. Allyn & Bacon. Boston. 2005. ISBN: 0-205-40570-3 

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