- JOUR 819 Writing for Marketing Communications
- A writing-intensive course focusing on articles and other works about marketing communication, management, general business and related subjects. Students read and discuss a core of designated work as well as works they select on their own. Students write reports, executive summaries and analytical briefings in which they synthesize these readings and apply marketing and management concepts to their own written work. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 820 Marketing Fundamentals for Communicators
- The course is designed to provide a fundamental understanding of marketing theory and process and how these theories relate to Integrated Marketing Communications. Specific focus will be spent on the marketing environment, the marketing mix, market segmentation, planning, execution and measurement. As part of the class, students will learn the components of a marketing plan and how to develop a plan based on specific quantifiable corporate objectives. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 821 Integrated Marketing Communications and Sales Strategies
- The concept of integrated selling strategies and how these strategies logically lead to execution in various forms of message delivery systems. Through case studies of specific business cases, students develop insights into potential buyer segments and develop rationales for the most effective way to reach buyers. Students not only offer solutions to cases but also explore ways to measure the impact of each technique and medium used. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 822 Database Development and Management
- A course in creating, updating, and effectively using databases in marketing communications. Students learn the process of designing a database, what information to include and how to acquire information, and how to organize and execute marketing communications programs using a database. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 823 Branding in Marketing Communications
- Cases and topics in the development and execution of branding in marketing communications plans. The course emphasizes how organizations define actual brand problems and attempt to solve them. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 824 Creative Process
- An examination of the creative process and techniques of creative problem solving. The course gives students numerous opportunities to solve a variety of marketing communications problems. Students have an opportunity to visit with individuals who practice creativity in their professional lives and individuals who study creativity as scholars. LEC.
Spring 2020 Type Time/Place and Instructor Credit Hours Class # LEC Harn, Renwhei
Tu 06:30-09:00 PM REGN 256 - EDWARDS
APPT- ONLNE KUEC - EDWARDS3 57717 - JOUR 825 Relationship Marketing
- An exploration of the principles of relationship marketing and their application to marketing communications. Special emphasis is on the development of relationship messages, the use of databases for constituent management, and a review of appropriate marketing communications media. LEC.
Spring 2020 Type Time/Place and Instructor Credit Hours Class # LEC Tidwell, Matthew
Tu 06:30-09:00 PM REGN 150 - EDWARDS
APPT- ONLNE KUEC - EDWARDS3 57623 - JOUR 826 Innovation in Management of Communications
- Students shall demonstrate their knowledge of Innovation Theory through papers, presentations and an essay exam. The class will emphasize Management Innovation but will also cover marketing, process and product innovation. The course is very current events oriented. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 827 Marketing Ethics
- An examination of the ethical issues, philosophies, and decision-making systems that affect marketing communications. Through studies of specific business cases, students gain insight into the cultural, legal, and social decisions that affect an organization's future. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 828 Financial Fundamentals for Communicators
- This course covers a wide range of financially-related concepts from the perspective of the communications function. Topics include: financial markets; finding and using key Securities and Exchange Commission filings; understanding the balance sheet, income statement and cash flows; financial analysis; investor relations; impact of Sarbanes-Oxley; corporate governance issues; building and using budgets; and impact of these concepts for not-for-profits. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 829 Marketing Communications Research
- Students learn how marketing and media research help determine the success of an organization's marketing planning and strategic communications processes. Students study and conduct primary and secondary research - both qualitative and quantitative - including focus groups, ethnography and surveys. Prerequisite: JOUR 820 or permission of instructor. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 831 Technologies in Marketing Communications
- Explores new and emerging technologies and their impact on the delivery of marketing messages. Students will work with the instructor on identifying areas of relevance to them, and on identifying ways to keep up with changes in technology, innovation and audiences. LEC.
Spring 2020 Type Time/Place and Instructor Credit Hours Class # LEC Physioc, Heather
M 06:30-09:00 PM REGN 152 - EDWARDS
APPT- ONLNE KUEC - EDWARDS3 55598 - JOUR 832 Leadership and Management in Marketing Communications
- This course examines cases and topics of leadership as a process in a marketing communication organization. As a manager's duties evolve from performing tasks to managing relationships and strategic organizational outcomes, the capacity to lead becomes critical to personal and organizational success. Topics will focus on the role of leadership and vision, strategy, communication, ethics, social responsibility, group dynamics, and change. LEC.
Spring 2020 Type Time/Place and Instructor Credit Hours Class # LEC Hendershot, Angie
Th 06:30-09:00 PM REGN 152 - EDWARDS3 51571 - JOUR 833 Social Media and Integrated Marketing Communications
- Developments in information technology and online social networking have posed opportunities and challenges for those who practice and research marketing, advertising or public relations. This course combines theoretical and hands-on approaches to developing and implementing effective ways for organizations to analyze, create and share social media content, engage key audiences via relevant digital channels, and integrate social media initiatives into overall communication strategies. Students will use various platforms and tools to conduct social media analytics, evaluate social media campaigns, and develop social media planning for the organization chose for their case study. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 834 International and Multicultural Marketing Communications
- The speed and scope of modern marketing communication have made the world a much smaller place. This course explores how international companies use advertising, public relations, promotion, personal selling and other methods to communicate in a global multicultural environment. Students gain a broader understanding of the characteristics of people in different countries and cultures, especially how they rely on media for information about products and services to meet their needs. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 840 Seminar in: _____
- Research in the issues and development of media. Seminars focus on topics of current and historical interest. Students develop projects and presentations in special areas of interest and expertise. Course may be repeated under different topics. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 848 Advanced Mass Communication Ethics and Legal Issues
- This course examines at the doctoral level the ethical and legal issues for mass communication research and practice. A special focus would be on human subjects protocols in research and the role of the scholar and the professional in maintaining ethical standards in the academy and in applied work in mass communications industries. Prerequisite: JOUR 900, JOUR 801 and JOUR 818 or permission of instructor. LEC.
The class is not offered for the Spring 2020 semester.
- JOUR 850 Capstone in Marketing Communications
- In this capstone course, students use the skills they have developed in the marketing communications program to create a strategic integrated marketing communication plan for a client. The process involves the use of techniques such as research, branding, advertising, public relations, promotion, as well as other activities. Through the project, students demonstrate their knowledge of marketing communications and work with team members to meet an organization's strategic marketing communication needs. Prerequisite: JOUR 820, JOUR 828, JOUR 829 and 24 hours or permission of instructor. LEC.
Spring 2020 Type Time/Place and Instructor Credit Hours Class # LEC Hendershot, Angie
W 06:30-09:00 PM REGN 354 - EDWARDS3 47993
Graduate Admission Questions?
Admission questions may be directed to our graduate academic advisor, Jammie Johnson (785-864-7649), or our associate dean of graduate studies, Tien Lee (785-864-7626).
Also refer to the Graduate Handbook.
Want to apply to our graduate program?
