Matt Tidwell

Faculty Lecturer
Program Director for Integrated Marketing Communications graduate degree program
Primary office:
913-897-8416
Best Building
Edwards Campus
12604 Quivira Road
Overland Park, Kansas 66213


My name is Matt Tidwell and I am a faculty lecturer and the program director for the Integrated Marketing Communications graduate degree program at the KU Edwards Campus.

I am an experienced marketing communications professional with more than 25 years of industry experience working in healthcare, energy and technology companies. I have achieved the Accredited in Public Relations (APR) designation from the Public Relations Society of America.

Education

  • B.S., Journalism, University of Kansas, William Allen White School of Journalism and Mass Communications
  • M.S., Communications Management, Syracuse University, S.I. Newhouse School of Public Communications
  • M.B.A. Certificate, Strategic Management, University of Kansas, School of Business
  • Ph.D., Journalism and Mass Communications, University of Kansas, William Allen White School of Journalism and Mass Communications

Teaching

I have an intense commitment to teaching and have taught at the undergrad and graduate level at nationally-known institutions including the Henry Bloch School of Business at the University of Missouri-Kansas City and the William Allen White School of Journalism and Mass Communications at the University of Kansas. I am also an instructor for the University of Kansas School of Business in its Mount Oread Leadership Series for corporate executives and leaders in the U.S. Army.

My philosophy leans heavily on applied learning with an orientation toward backward design based on course objectives. Because of my recent professional experience, I am able to bring relevant and recent examples to help explain concepts in the classroom. Because my research involves corporate public relations and crisis communications, my research and background in those areas often surfaces in my teaching. I implement technology in all of my courses and have worked in traditional, online and hybrid environments.

My style varies depending on the students with whom I am working. For graduate classes, I try to achieve a culture of collaboration and informed discussion where we can all work toward contributing to the body of knowledge. For undergraduates, I try to provide steady and reassuring guidance to help students achieve a level of proficiency and confidence that will allow them to start a successful career.

Research

I work in the area of corporate and organizational behavior as it relates to public relations and communications. Specifically, I am interested in examining how companies view and enact transparency in the age of the empowered and connected stakeholder.  I believe that as we work to define what is an optimal level of transparency, we can help the profession achieve mutually beneficial relationships with stakeholders.