Our Commitments

Graduates of the School will:

  • Appreciate the value of freedom of expression and its importance in society.
  • Be able to critically analyze mass media.
  • Have an ethical framework for the practice of journalism and mass communication.
  • Demonstrate an understanding of the value of a diverse society, a diverse work place and the importance of reflecting that diversity in mass media. (J-School's Diversity Statement)
  • Demonstrate an understanding of the impact of changing media technologies on society.
  • Demonstrate effective production and presentation skills for the media.
  • Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
  • Demonstrate an understanding of how communications organizations function and the important management issues they face.

Adopted by a unanimous vote of the faculty on Sept. 3,1998.


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J-School Generations is fast approaching. Help us get more people involved by sharing the link to our Generations video on YouTube. For every 20 views, we'll add a Jayhawk to this space.

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