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Master of Journalism – Integrated Marketing Communications (MSJ – IMC)

The University of Kansas William Allen White School of Journalism and Mass Communications offers a professional graduate program in Marketing Communications that leads to a Master of Science degree in Journalism. 

This course of study trains professional communicators to find solutions for business problems from a managerial perspective. 

The Marketing Communications course of study emphasizes the integration of marketing communications specialties, including research, marketing ethics, writing, creativity, innovation, branding, sales and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and have a minimum of two years of professional experience in marketing communications or other media-related fields. It is designed for part-time, evening study to accommodate working adults. 

Classes are offered at the KU Edwards Campus in Overland Park, Kansas, and are taught by reputed faculty who are experts in their fields, as well as guest lecturers from the business community. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in cutting edge marketing communications strategies.   

Marketing communications students find they can apply what they’ve learned in the classroom almost immediately in their workplace. KU Marketing Communications: Learn it tonight, use it tomorrow!


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Integrated Marketing Communication Graduate Program

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71 percent of classes have 30 or fewer students
Journalism students graduate with portfolios of work created for professional clients
The Journalism Career Center helps students discover internships, jobs and careers
The journalism school's new minimester allows students to complete a class online between semesters
The school launched its journalism Ph.D. program in 2012
One of 34 U.S. public institutions in the prestigious Association of American Universities
26 prestigious Rhodes Scholars — more than all other Kansas colleges combined