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Social media coordinator (Kansas City, Kansas)

Wed, 04/19/2017 - 09:00 -- Steven J Rottinghaus
Type: 
Full time
Opportunity: 
Job
Details: 

SPECIFIC DUTIES:

  •  Responsible for all social networking – Facebook, Twitter, You Tube, Instagram, and others.
    •  Develop opportunities to market to fans via social avenues
    •  Track ROI for all opportunities
    •  Make sure all partner contractual obligations are met
    •  Recommend new avenues for social networking and stay current on trends, changes in space
    •  Monitor platforms
    •  Serve as community manager for all platforms
    •  Create monthly, yearly and race specific reports of social networking campaigns
  •  Implement a calendar tracking all social networking, ensuring it aligns with KSC’s overall marketing calendar
  •  Liaise with internal stakeholders for social networking messaging
  •  Liaise with sister tracks to ensure best practices are being used, along with assisting in promotion of sister tracks
  •  Liaise with Social Media Agency
  • Assist with lead generation through technology driven initiatives

  • Work with internal systems to ensure appropriate messaging is being relayed to fans

  • Assist with media events

  • Work race events at Kansas Speedway assisting with public relations related activities

  • Extended weekday and weekend hours to assist with social media efforts, public relations event and consumer marketing/ticket sales events

  • Assist Digital Content Editor with website and mobile app updates

  • Assist with weekly media notes, along with additional writing opportunities as assigned by the Director of Public Relations

  • Other duties as assigned by Director of Public Relations

QUALIFICATIONS:

  •  1-2 years of experience in public relations, social media or consumer marketing role, preferably with a sports team or facility.
  •  Bachelor’s degree in Marketing, Communications or related field.
  •  Strong written and verbal communication skills with an emphasis on analysis and reporting, and the ability to effectively present information.
  •  Experience managing projects through the creative process.
  •  Innovative thinker with a high integrity and confidentiality.
  •  Self-starter, dependable, strong people skills.
  •  Enthusiasm for and commitment to the company, Vision, Mission and Values.

WORK ENVIRONMENT:

 The work environment characteristics described within the position description are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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