Victoria Baldwin

Senior Strategist, Octagon

Victoria BaldwinVictoria Baldwin is a senior strategist at Octagon, a global creative agency that specializes in sports and entertainment marketing, sponsorship and talent representation. With a passion for storytelling, she develops creative strategies for brands across sports, entertainment, culture and cause. When she’s not bringing ideas to life for current and prospective clients, she’s producing content and programs for the agency’s marketing initiatives.

After graduating from KU with a degree in broadcast journalism, Victoria got her start at Octagon through the agency’s Tom Murphy Fellowship, a program that employs a recent University of Kansas graduate for six months to learn all aspects of the business from creative, strategy, sponsorship consulting and experiential activation. The fellowship program is now in its 10th year.

She is based in the agency’s Chicago office (along with three other Jayhawk alumni).


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