Yuchen received her M.S. in 2016 from the University of Kansas. Her Master's thesis "From Social Media Uses and Gratifications to Social Media Addiction: A Study of the Abuse of Social Media Among College Students" was recognized as one of ProQuest's Most Accessed Dissertations and Theses among 2.1 million full-text graduate works across all subject areas.
Principles of advertising and public relations; social media in strategic communication; social media analytics
Social media uses and younger adults' psychological well-being; brands' visual communication strategies on social media