Yvonnes Chen is an associate professor in the School of Journalism and Mass Communications at the University of Kansas. She is one of the five 2017 Outstanding Educators awarded by the KU Torch Chapter of the Mortar Board (a senior honor society). She is also a 2017-2018 Keeler Intra-University Professorship recipient and was a Visiting Professor Program fellows awarded from the Advertising Educational Foundation in New York. .
Her research — which has received funding from government agencies — centers on designing effective programs to promote healthy lifestyles. Her most recent research focuses on how the brain is a window to understanding the effects of persuasive messages. Read it on KU News here: http://bit.ly/2pk74d3.
Chen teaches courses on research methods, strategic campaigns, health communication, grant writing, and data analysis. At the core of her teaching is a desire to nurture students' personal growth and problem-solving ability. One of her greatest joys is to see students succeed – at the personal and professional level. Her students have received university awards (e.g., KU University Awards), competitive fellowships (e.g., FleishmanHillard Diversity Fellow) and regional/national awards (e.g., Bronze Quill and Silver Quill Awards from the International Association of Business Communicators).
Fluent in three languages (with another on the way), Chen is a classical music and opera enthusiast — and a wannabe rock climber.
- Research methods
- Strategic campaigns
- Health Communication
- Social Marketing
- Media and health literacy
- Prevention and intervention
[Journal Articles]. Health Communication , 32(10), 1310–1317.
Selected Awards & Honors
Center for Teaching Excellence
2017 - 2018
University of Kansas
Center for Teaching Excellence, University of Kansas
KU Center for Research, Inc.
KU Mortar Board, a national honor society for college seniors.
Advertising Educational Foundation