Media Arts and Production Concentration
Creative Communication
Media Arts and Production is a new concentration in the J-School that focuses on concept development, audience understanding and multi-faceted creative ideas and skills to produce great work. Media Arts puts discovery, excitement and passion at the forefront of learning.
The Intersection of Insights, Culture and Creativity
The William Allen White School of Journalism and Mass Communications Media Arts concentration is for thinkers and doers who want to merge creativity, technology and ideas. The concentration will empower students to explore and develop as strategists, creative media producers, storytellers, media and audience researchers, critical thinkers, and enterprise leaders in an ever-evolving media environment.
Our curriculum is designed to get students to think multi-dimensionally, see the big picture and connect with various audiences through multiple media outlets.
Graduates will be able to bridge the creative process with business needs, resulting in powerful, emotional experiences that resonate.
Curriculum
You’ll have plenty of options to learn the skills to take you on your creative journey.
Media Arts in Demand
Potential Job Outlook
Media creators are in high demand due to growth in podcasts, videos and blogs. In 2015, fewer than 28,000 job titles included “creator.” As of September 2021, over 123,000 LinkedIn members had “creator” in their job titles. In the first 11 months of 2021, nearly 147,000 premium job postings on LinkedIn carried “creator” in the title. In November, those job posts were up 220 percent. These are just a few of the jobs that are part of the boom:
- Creative Director
- Copywriter
- Content creation and website management
- Video/Film producer/director
- Screenwriter
- Art director
- Media strategy
- Audience insights
- Event management and production
- Social media content creator
- Audience and brand experience team
- Podcast & audio producer/director
- Influencer/blogger
And many more!
A new generation of tech-savvy creators are needed to fill the surge in jobs in the emerging media industry.
| Job Title | Avg. Annual Salary | Job Growth Outlook |
|---|---|---|
| Art Director | $97,270 | 11% (faster than average) |
Web Developers and Digital Designers | $77,200 | 13% (faster than average) |
| Producers and Directors | $76,400 | 24% (much faster than average) |
U.S. Bureau of Labor Statistics, 2021
Outside the Classroom
