Sports Media & Society Concentration

Sports from Every Angle

Students choose the KU J-School because of the many connections we have within the local, collegiate and professional sports markets. In this concentration, undergraduates will be able to tailor their education, knowledge and experience to prepare them for wherever they want to work in the sports industry after graduation.

An Array of Sports Opportunities

In addition to courses, our students have many other opportunities to get hands-on experience at professional sports organizations, KU Athletics, ESPN, Time Warner Cable, local media outlets and campus media organizations. Whether you are interested in reporting, production, play by play, multimedia, marketing, public relations or administration, our curriculum will immerse you in the exciting and expanding world of sports media.

Whether your dream is to be in front of or behind the camera, our sports media courses will help you get there.

View Degree Requirements

Quick Resources

Sports Media Programs

Check out the Media Crossroads YouTube channel to view our student-produced sports shows.

Road to a National ChampionshipView as gallery page

Ten students attended the NCAA Tournament to cover the Jayhawks road to win the 2022 National Championship. Students traveled to Fort Worth, Texas, Chicago and New Orleans.

#15

Listed as one of the top 20 sports broadcasting schools, according to Sportscasters Talent Agency of America.

See the Rankings

Student-produced Sports Shows

Students work on our studio in Stauffer-Flint Hall to produce several weekly sports shows. Check out their work on the Media Crossroads YouTube Channel.

Run It Back

Take A Side

On the clock

Jayhawks in Sports Media

Kevin Harlan

Play-by-play announcer,
CBS Sports and NBA

Laura Okmin

NFL sideline reporter
Fox Sports

Brian Hanni

Voice of the Jayhawks,
University of Kansas

Matt Gardner

Vice President, Digital Media & Emerging Technology,
St. Louis Blues

More Jayhawks in Sports Media

Jennifer Berquist, associate athletics director – development, Kansas Athletics
Julie Browman, television reporter and host, Altitude Sports and Entertainment
Nate Bukaty, lead commentator, Sporting Kansas City
Jenni Carlson, sports columnist, The Daily Oklahoman
Jennifer Cobb, stock car racing driver and owner, JJC Racing
Scott Chasen, assistant sports editor, The Kansas City Star
Nick Couzin, sports anchor and reporter, WHBF, Rock Island, Illinois
Rustin Dodd, writer at The Athletic
Travis Goff, director of athletics, University of Kansas
Jen Halvorson, on-air host, Minnesota Gopher Sports
Mike Harrity, Haldeman Family Director of Athletics and Recreation, Dartmouth
Kimberly Hobbs, vice president of corporate partnerships and premium sales, Kansas City Chiefs
Amie Just, sports columnist, Lincoln Journal Star
Taylor Kauffman, sports anchor/reporter, CBS 42
Amanda Kaschube, director of content for sports/audience strategy, Chicago Tribune
Coral Lu, reporter, host, anchor, ESPN
Sam Mellinger, vice president of communications, Kansas City Royals
Jesse Newell, Chiefs beat writer, The Kansas City Star
Mike Rigg, director of content and marketing, SuperBook Sports
Bill Riley, ESPN 700 program director and Voice of the University of Utah
Mick Shaffer, sports director, 41 Action News
Abby Walsh, graphics broadcast associate, MLB Network