Sports Media & Society Concentration
Sports from Every Angle
Students choose the KU J-School because of the many connections we have within the local, collegiate and professional sports markets. In this concentration, undergraduates will be able to tailor their education, knowledge and experience to prepare them for wherever they want to work in the sports industry after graduation.
An Array of Sports Opportunities
In addition to courses, our students have many other opportunities to get hands-on experience at professional sports organizations, KU Athletics, ESPN, Time Warner Cable, local media outlets and campus media organizations. Whether you are interested in reporting, production, play by play, multimedia, marketing, public relations or administration, our curriculum will immerse you in the exciting and expanding world of sports media.
JMC Required Courses
- JMC 101: Media and Society
- JMC 104: Words at Work: Writing Essentials
- JMC 300: Visual Storytelling
- JMC 302: Information Exploration
- JMC 304: Media Writing for Audiences
- JMC 309: Data Storytelling
- JMC 408: Media Law and Ethics
- JMC Tech Tools (choose two)
- JMC Diversity Course
- JMC Electives (8 hours)
Sport Media & Society Courses
Students must meet all stated pre-requisites for each course. Please consult an academic advisor for assistance with course sequencing and determining how pre-requisites impact course availability.
Required course:
- JMC 330: Sports Media in the 21st Century (3 hours)
Choose one of the following:
- JMC 320: Introduction to Digital Marketing Communications, Advertising and Public Relations (3 hours)
- JMC 345: Audience Experience (3 hours)
- JMC 415: Multimedia Reporting (3 hours)
Choose one of the following:
- JMC 430: Communicating Sports Information (3 hours)
- JMC 551: Advanced Multimedia Reporting (3 hours)
- JMC 552: Broadcast Reporting (3 hours)
- JMC 553: Advanced Editing and Production (3 hours)
Choose one of the following:
- JMC 575: Sports Message Strategies (3 hours)
- JMC 626: Multimedia Sports Journalism-Advanced Media (3 hours)
- JMC 620: TV News-Advanced Media (3 hours)
- JMC 621: Data Reporting and Visualization-Advanced Media (3 hours)
- JMC 625: Digital Media Tools-Advanced Media (3 hours)
- JMC 630: Depth Reporting-Advanced Media/Capstone (3 hours)
- JMC 635: Statehouse Reporting-Advanced Media/Capstone (3 hours)
- JMC 636: Documentary-Advanced Media/Capstone (3 hours)
- JMC 650: Magazine Journalism-Advanced Media (3 hours)
- JMC 660: Professional Capstone-Advanced Media/Capstone (3 hours)
- JMC 690: Media Innovation-Advanced Media/Capstone (3 hours)
- JMC 691: Community Journalism-Advanced Media/Capstone (3 hours)
- JMC 699: Reporting and Editing for Multimedia-Advanced Media (3 hours)
Choose one of the following:
- JMC 675: Cultivating Sports Audiences Capstone
- JMC 692: Sports on the Beat Capstone
Broadcasting
Student-produced Sports Shows
Jayhawks in Sports Media
Kevin Harlan
CBS Sports and NBA
Laura Okmin
Fox Sports
Brian Hanni
University of Kansas
Matt Gardner
St. Louis Blues
More Jayhawks in Sports Media
- Jennifer Berquist, associate athletics director – development, Kansas Athletics
- Julie Browman, television reporter and host, Altitude Sports and Entertainment
- Nate Bukaty, lead commentator, Sporting Kansas City
- Jenni Carlson, sports columnist, The Daily Oklahoman
- Jennifer Cobb, stock car racing driver and owner, JJC Racing
- Scott Chasen, assistant sports editor, The Kansas City Star
- Nick Couzin, sports anchor and reporter, WHBF, Rock Island, Illinois
- Rustin Dodd, writer at The Athletic
- Travis Goff, director of athletics, University of Kansas
- Jen Halvorson, on-air host, Minnesota Gopher Sports
- Mike Harrity, Haldeman Family Director of Athletics and Recreation, Dartmouth
- Kimberly Hobbs, vice president of corporate partnerships and premium sales, Kansas City Chiefs
- Amie Just, sports columnist, Lincoln Journal Star
- Taylor Kauffman, sports anchor/reporter, CBS 42
- Coral Lu, reporter, host, anchor, ESPN
- Sam Mellinger, vice president of communications, Kansas City Royals
- Jesse Newell, Chiefs beat writer, The Kansas City Star
- Mike Rigg, director of content and marketing, SuperBook Sports
- Bill Riley, ESPN 700 program director and Voice of the University of Utah
- Mick Shaffer, sports director, 41 Action News
- Abby Walsh, graphics broadcast associate, MLB Network
Plan a Campus Visit
Questions? We'd love to tell you more about Sports Media at KU and show you around campus, Stauffer-Flint Hall and check out our amazing studio!
Email the J-School