Elizabeth Cox

Elizabeth Cox is an assistant professor with the William Allen White School of Journalism and Mass Communications at the University of Kansas. Her research interest explores the intersection of public relations and sports communication to evaluate fan-team relationships and the strategic communication that cultivates them. Her dissertation examined the use of Name, Image, and Likeness (NIL) partnerships as a vehicle to strengthen relationships between teams and their fan bases. Elizabeth has complementary research interests in entertainment studies, crisis communication, and mental health messaging. 

Elizabeth spent four years as a publicist with entertainment PR agency MPRM Communications in Los Angeles. She has continued to work with MPRM over the years as a freelance publicist. She has been involved in a wide range of publicity campaigns, including documentary projects with Showtime, Discovery, TV One, and Netflix, including Discovery’s Shark Week and Netflix’s The Social Dilemma. She also worked with Netflix on their slate of stand-up comedy specials. Elizabeth has also worked with NBC on a wide range of their competition shows, including The Voice, American Ninja Warrior, and World of Dance, among others. Outside of television, Elizabeth has worked with an array of clients within publishing, podcast and audio entertainment, and more.