Macy Burkett
- Ph.D. Student
Contact Info
Biography —
Macy Burkett is a doctoral student in the William Allen White School of Journalism and Mass Communications. In addition to her doctoral degree, Macy is pursuing a graduate certificate from KU's Department of Women, Gender, and Sexuality Studies. She holds a Master of Science in Digital Content Strategy from the University of Kansas, a Bachelor of Science in Apparel and Textiles from Kansas State University, and a Bachelor of Music in Vocal Performance from Kansas State University. Prior to beginning her doctoral degree, Macy worked in marketing and social media at KU Recreation Services in Lawrence, Kansas; JNA Advertising in Overland Park, Kansas; and Savvy Bridal in Kansas City, Missouri.
Research —
Macy's research interests include social media content creators and how their gender identities intersect with their online careers. Her recent paper, "Purity Culture on YouTube: A Thematic Analysis of Christian-Identifying Lifestyle Creators" won third place in the Top Student Paper competition for the Commission on the Status of Women at the 2023 Association for Education in Journalism and Mass Communication conference in Washington, D.C. Macy hopes that her research will shed light on the harmful gender expectations that are shared on social media through the medium of content creators.
Papers under review:
Burkett, M. (2023). Generation Z and faith: A thematic analysis of #AsburyRevival TikTok content. [Manuscript submitted for publication].
Burkett, M. (2023). Purity culture on YouTube: A thematic analysis of Christian-identifying lifestyle creators. [Manuscript submitted for publication].
Conference presentations:
Burkett, M. (2023, August 7-10). Generation Z and faith: A thematic analysis of #AsburyRevival TikTok content [Conference Presentation]. 2023 AEJMC Annual Conference, Washington, D.C., United States.
Burkett, M. (2023, August 7-10). Purity culture on YouTube: A thematic analysis of Christian identifying lifestyle creators. [Conference Presentation]. 2023 AEJMC Annual Conference, Washington, D.C., United States.
Research interests:
social media, influencers, gender, religion
Teaching interests:
social media marketing, content creation, advertising, public relations, strategic communications