Matt Tidwell


Matt Tidwell
  • Professor of the Practice
  • Interim Digital Marketing Communications Concentration Chair

Contact Info

Phone:
Regnier Hall, Suite 370
Edwards
12604 Quivira Road
Overland Park, KS 66213
Dole Human Development Center, room 2068
Lawrence
1000 Sunnyside Ave.
Lawrence, KS 66045

Biography

Matt Tidwell is a professor of the practice and the interim chair for Digital Marketing Communications, Advertising and PR at the William Allen White School of Journalism and Mass Communications. His past roles have included assistant dean for graduate professional studies and program director for the M.S., Digital and Integrated Marketing Communications degree. His teaching covers topics including crisis communications, branding, leadership, advertising and PR.

Prior to coming to KU, he was a marketing communications professional with more than 25 years of industry experience working in healthcare, energy and technology companies. He has served on the board of directors for the International Association and Business Communicators (IABC) and the Commission on Public Relations Education (CPRE). In 2018, he received the Arthur Lowell “Communicator of the Year” award from the Kansas City Chapter of IABC. He conducts research and has been a featured speaker regionally and nationally on crisis communications.

Education

Journalism, University of Kansas
Communications Management, Syracuse University
Strategic Management, University of Kansas
Ph.D. in Journalism and Mass Communications, University of Kansas

Research

I work in the area of corporate and organizational behavior as it relates to public relations and communications. I often specialize in crisis communications. I am interested in examining how companies view and enact transparency in the age of the empowered and connected stakeholder.  I believe that as we work to define what is an optimal level of transparency, we can help the profession achieve mutually beneficial relationships with stakeholders.

Research interests:

  • Corporate and organizational behavior
  • Public relations
  • Crisis communications

Teaching

I have an intense commitment to teaching and have taught at the undergrad and graduate level at the William Allen White School of Journalism and Mass Communications at the University of Kansas and the Henry Bloch School of Business at the University of Missouri-Kansas City. I am also an instructor in the Graduate Program in Homeland Security at KU’s Leavenworth Campus.

My philosophy leans heavily on applied learning with an orientation toward backward design based on course objectives. Because of my recent professional experience, I am able to bring relevant and recent examples to help explain concepts in the classroom. Because my research involves corporate public relations and crisis communications, my research and background in those areas often surfaces in my teaching. I implement technology in all of my courses and have worked in traditional, online and hybrid environments.

My style varies depending on the students with whom I am working. For graduate classes, I try to achieve a culture of collaboration and informed discussion where we can all work toward contributing to the body of knowledge. For undergraduates, I try to provide steady and reassuring guidance to help students achieve a level of proficiency and confidence that will allow them to start a successful career.

Memberships

Achieved the “APR” (Accredited in Public Relations) designation from the Public Relations Society of America