Journalism students stand in front of the "2022 men's final four New Orleans" sign on the court.

Sports Media Certificate

Sports from Every Angle

Students choose the KU J-School because of the many connections we have within the local, collegiate and professional sports markets. With this certificate, undergraduates will be able to tailor their education, knowledge and experience to prepare them for wherever they want to work in the sports industry after graduation.

An Array of Sports Opportunities

In addition to courses, our students get opportunities to get hands-on experience by working at professional sports organizations, KU Athletics, ESPN, Time Warner Cable, local media outlets and campus media organizations. Whether you are interested in reporting, production, play by play, multimedia, marketing, public relations or administration, our curriculum will immerse you in the exciting and expanding world of sports media.

Student filming KU football game from end zone
Whether your dream is to be in front of or behind the camera, our sports media courses will help you get there.

On Your KU Transcript

  • Graduates who complete the requirements of Sports Media Certificate will have it noted on their official KU transcript, further enhancing resume and job prospects.

Sports Media Programs

Check out the Media Crossroads YouTube channel to view our student-produced sports shows. 


Listed as one of the top 20 sports broadcasting schools, according to Sportscasters Talent Agency of America.

Required Courses

Interested students will complete the requirements of the certificate by successfully completing the first three JMC courses listed below and then choosing one elective from the HSES courses (a total of 12 credit hours):


Jayhawks in Sports Media

Kevin Harlan

Kevin Harlan

Play-by-play announcer,
CBS Sports and NBA
Laura Okmin

Laura Okmin

NFL sideline reporter
Fox Sports
Brian Hanni

Brian Hanni

Voice of the Jayhawks,
University of Kansas
Matt Gardner

Matt Gardner

Vice President, Digital Media & Emerging Technology,
St. Louis Blues

More Jayhawks in Sports Media

  • Jennifer Berquist, associate athletics director – development, Kansas Athletics
  • Julie Browman, reporter, Altitude Sports and Entertainment
  • Nate Bukaty, lead commentator, Sporting Kansas C
  • Jenni Carlson, sports columnist, The Daily Oklahoman
  • Jennifer Cobb, owner, JJC Racing
  • Scott Chasen, Kansas beat writer, 247Sports
  • Nick Couzin, lead sports anchor, KVRR-FOX
  • Rustin Dodd, writer at The Athletic
  • Jen Halvorson, on-air host, Minnesota Gopher Sports
  • Mike Harrity, deputy athletic director and chief operating officer, Army West Point Athletics
  • Kimberly Hobbs, vice president of corporate partnerships and premium sales, Kansas City Chiefs
  • Amie Just, New Orleans Saints beat reporter, The Advocate
  • Taylor Kauffman, sports anchor/reporter, KY3, Gray Television
  • Coral Lu, reporter, host, anchor, ESPN
  • Sam Mellinger, vice president of communications, Kansas City Royals
  • Erin Meyer, communications assistant, Wake Forest Athletics
  • Mike Miller, senior editor,
  • Jesse Newell, University of Kansas beat writer, The Kansas City Star
  • Mike Rigg, producer, Altitude Sports and Entertainment
  • Bill Riley, ESPN 700 program director and Voice of the University of Utah
  • Mick Shaffer, sports director, 41 Action News
  • Mike Vernon, content producer, Bleacher Report
  • Abby Walsh, graphics broadcast associate, MLB Network
Basketball with Jayhawk imprint

Plan a Campus Visit

Questions? We'd love to tell you more about Sports Media at KU and show you around campus, Stauffer-Flint Hall and check out our amazing studio!

Email the J-School