Master of Journalism - Digital and Integrated Marketing Communications

Program Overview

The University of Kansas William Allen White School of Journalism and Mass Communications offers a professional graduate program in Digital and Integrated Marketing Communications that is 100 percent online and leads to a Master of Science degree. With courses offered in Digital Marketing, Social Media Strategy and Integrated Marketing Communications, students can advance their careers as working professionals. 

This online program trains graduates to build skills in digital marketing disciplines while also offering strategic marketing communications training from a managerial perspective. This program is specifically designed with working professionals in mind. Courses are offered in both synchronous (scheduled in real time) and asynchronous (available at any time) formats, based on instructor preference.

The Digital and Integrated Marketing Communications course of study emphasizes the integration of marketing communications specialties, including research, marketing ethics, writing, creativity, innovation, branding, digital marketing and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and a commitment to marketing communications or other media-related fields. It is designed for part-time, evening study to accommodate working adults.