Marketing Assistant

The marketing assistant is primarily responsible for enhancing our online presence and promoting our property through engaging photo and video content on all social media platforms. Additionally, they will play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful marketing assistant will provide engaging and relevant social media content, assist with the creation and execution of the sites monthly marketing calendar, contribute to the organization and promotion of resident events, and understand this role is critical to the property's overall reputation and success.

Responsibilities and Duties
• Understand property management standards, including Fair Housing laws, Tenant/Landlord rights, and general real estate principles
• Produce high-quality photo and video content to be used for social media marketing and promotional materials
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community
• Collaborate with the Leasing Manager to provide marketing support for the property's leasing and resident retention efforts
• Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events
• Foster a sense of community and among residents by showcasing their experiences and contributions through digital marketing content
• Take ownership of the property's image and ensure that all marketing materials accurately represent its unique features and amenities
• Stay updated on industry trends, competitor activity, and social media best practices to continoiusly improve ouir marketing strategies
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community
• Participate in a monthly marketing meeting with the social media manager
• Assist with new leasing efforts and other office operations as directed by management
• Perform other duties as directed by the Property Manager

Qualifications
Education and experience
• Working toward a degree in marketing, communications or related field is preferred
• High school diploma or equivalent

Knowledge, skills and abilities
• Proficiency in using social media platforms such as Instagram, Facebook and TikTok with an understanding of platform-specific trends and best practices
• Demonstrated experience in planning and scheduling social media content or coordinating marketing events, preferably using a content calendar or management platform
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred
• Possess strong photography and videography and editing skills
• Ability to work independently
• Must own/provide a reliable laptop computer to perform job duties

Work environment and physical demands
• Must be available to consistently work a minimum of 12 hours a week between 8 a.m.-7 p.m. Monday through Friday with occasional nights and weekends
• Ability to operate in a general office environment
• Ability so sit or stand for extended periods in front of a computer
• Pass a criminal background check

Email resume to Kory Wilcoxson, prroperty manager, kwilcoxson@thequarterslawrence.com