Jackie Liu

Ph.D. Student

Contact Info

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Biography —

Jackie Liu is a doctoral student and graduate teaching assistant at William Allen White School of Journalism and Mass Communications at The University of Kansas. Before doing his Ph.D., he earned a Master's of Arts in Communication and Bachelor of Science at Pittsburg State University in communication with a broadcasting emphasis and a digital media minor and a Bachelor of Fine Arts degree in bilingual broadcast announcing and hosting arts from Sichuan Normal University in China.

Jackie's research agenda intersects health message design, especially information tailoring, with cross-cultural communication. He has done research exploring the techniques to implement to better the design of medical leaflets for prescribed stimulants. In his dissertation, he endeavors to propose the concept "second-level mode tailoring," examines the effects of that while taking into consideration the role of individualistic/collectivistic culture in the communication process. He has published health communication studies on Frontiers in Communication and Journal of Hospitality and Tourism Insights. Jackie is a student member of the National Communication Association, Chinese Communication Association, and the Association for Chinese Communication Studies.

Jackie has a passion for teaching as he has taught courses in business writing, media writing, broadcasting, video production, media literacy, speech, and media diversity. He has done numerous works in journalism, broadcasting/filmmaking, and the podcasting fields. He has produced a KAB student award-winning documentary called "Love Has No Boundaries," and has participated in the individual short film "Killing Feng" as the co-director and director of photography. He has also produced his own cooking show "Jackie's Kitchen" which won the finalist of the South-Central Broadcasting Society Competition in 2016. Jackie is a recipient of the 2021-2022 Vincent Wasilewski Scholarship from the Broadcast Education Association.

Besides working, Jackie enjoys playing badminton, making friends from all over the world, and traveling. He is a member of USA Badminton.

Research —

Information Tailoring
Health Message Design
Cross-Cultural Communication

Teaching —

News Reporting and Writing
Broadcasting Production and Performance
Single-Camera Video Production
Media Literacy
Research Methods

Selected Publications —

(Under Review) Erba, J., Geana, M., Yuchen, L., Aromona, O., Liu., P., Shayesteh, F., & Baines, A. (2021). Who cares about what on Twitter? Exploring the effects of race, gender, and frame on White Generation Z’s attention to, engagement with and attitudes towards NFL protest tweets. Manuscript under review in Mass Media and Society.

Abwao, M., Ittefaq, M., Baines, A., & Liu, P. (2021). “The disabled community is still waiting for equality”: What do users have to say about sexual reproductive health of persons with disabilities in online news comments. Frontiers in Communication, 6, 1-13. https://doi.org/10.3389/fcomm.2021.667627

Mason, A., Flores, L., Liu, P., Tims, K., Spencer, E., & Gire, T. G. (2019). Disaster communication: An analysis of the digital communication efforts used by the medical tourism industry in the 2017 Caribbean hurricane season. Journal of Hospitality and Tourism Insights, 2(3), 241-259. https://doi.org/10.1108/JHTI-03-2018-0021

Selected Presentations —

Noonark, C., Chung, D., & Liu, P. (2021). Online firestorm: A survey of Thai college students on social media, perceived social acceptability of anti-sexual discrumination, and peer support. Manuscript accepted for presentation in the Asian and Asian-American Studies area at the 2021 Annual conference of the Mid-Atlantic Popular & American Culture Association (MAPACA), online, November 2021.

Liu, P., Abwao, M., Noonark, C., & Chung, D. (2021). Does It Work for You? Exploring College Students’ Preferences Regarding Tailored Medicines’ Information. Manuscript presented at the AEJMC Midwinter Conference, Norman, Oklahoma. March 2021.

Kamanga, U., & Liu, P. (2021). To vaccinate or not? An experiment testing emotional appeal messages and college students vaccination intentions. Manuscript presented at the AEJMC Midwinter Conference, Norman, Oklahoma. March 2021.

Abwao, M., & Liu, P. (2021). In search of an answer: Cancer patients’ use of online digital platforms in Kenya during cancer treatment. Manuscript presented at the AEJMC Midwinter Conference, Norman, Oklahoma. March 2021.

Meng, Y., Chung, D., Liu, P., & Li, J. (2021). Short-form video app dependency: The role of neuroticism, life satisfaction and fear of missing out. Manuscript presented at the AEJMC Midwinter Conference, Norman, Oklahoma. March 2021. (Top Paper Abstract Award)

Meng, Y., Chung, D., Liu, P., & Li, J. (2020). Renge Tezhi, Shenghuo Manyidu, Cuoshi Jiaolvzheng dui Duanshiping Yilai de Guanxi Yanjiu [Exploring short-form video application dependency: Neuroticism, Life satisfaction and Fear of Missing Out]. Manuscript presented at the 5th Postgraduate Forum of Communication University of Zhejiang, Hangzhou, Zhejiang, China. December 19, 2020.

Liu, P., Ittefaq, M., Abwao, M., & Kamanga, U. (2020). Facebook/WeChat use and acculturation: A study of Chinese international students in the United States. Manuscript presented at the 69th Midwest Conference on Asian Affairs (MCAA 2020), Online. October 16-18, 2020.

Liu, P., & Abwao, M. (2020). “Dining on dogs in Yulin”: Exploring emerging themes in users’ comments on a YouTube video on dog meat consumption in China. Poster session scheduled to be presented for the Grand Plans and Great Expectations graduate research showcase during the 2020 Broadcast Education Association Convention, April 18-21, 2020 (Did not present due to the cancellation of the conference because of COVID-19).

Erba, J., Geana M., Kamanga, U., Abwao, M., Ittefaq, M., Liu, P., & Watson, J. (2019). Does a doctor’s visible identity matter? Exploring self-reported and real-time responses to a doctor’s race and gender in educational videos about clinical trials. Manuscript presented at the 70th Annual International Communication Association (ICA) Conference, Open Communication, Gold Coast, Australia. May 2020.

Abwao, M., & Liu, P. (2019). You must be using a wheelchair! Exploring disability framing in Kenyan newspaper. Manuscript presented at the AEJMC Midwinter Conference, Norman, Oklahoma. March 2020.

Mason, A., Flores, L., Liu, P., Tims, M., Gire, G., & Spencer, E. (2018). Disaster Communication: An analysis of the digital communication efforts used by the medical tourism industry in the 2017 Caribbean hurricane season. Manuscript presented at the National Communication Association (NCA) Salt Lake City, Utah. November 2018.