Javiera Rossel


Javiera Rossel
  • Ph.D. Student

Contact Info


Biography —

Javiera Rossel is a journalist, health communication researcher, and doctoral student in Journalism and Mass Communications at the University of Kansas. Born and raised in Santiago, Chile, she earned a bachelor's degree in Journalism and a master's degree in Marketing from the University of Chile. Her academic and professional trajectory has focused on the intersection of communication, health, gender, and digital media. 

Before beginning her PhD, Javiera worked in public institutions and nonprofit organizations, developing communication strategies related to public policy, health, and human rights. She also served as Director of the Chilean Observatory of Obstetric Violence (OVO Chile), where she led advocacy campaigns, media outreach, and research initiatives focused on reproductive health, obstetric violence, and respectful maternity care. This experience shaped her interest in how communication influences access to health information, healthcare experiences, and decision-making. 

In 2025, she began her doctoral studies at the University of Kansas as a Fulbright-ANID scholar. Her primary research area is health communication, with interests in eHealth literacy, health information seeking, misinformation, media representation, social media, digital inequalities, and emerging technologies. Her research examines how people encounter, interpret, and use health information across media environments, including social media and generative AI. Her current work spans women’s health, pregnancy and childbirth, menstrual health, grief, and health misinformation. 

Javiera’s interdisciplinary approach draws from health communication, feminist theory, and digital media studies to examine how media and communication technologies shape health knowledge, representation, and inequalities. She is particularly interested in whose experiences and forms of knowledge become visible, legitimate, or marginalized within health and media systems.  

 

Research —

Research Groups

  • EmTech & Public Interest Tech Group 
  • Persuasion Group 
  • Computational Health and Risk Communication 

Teaching —

Graduate Teaching Assistant | University of Kansas, United States

JMC 590: International Journalism

Selected Publications —

Major publications (peer-reviewed journal articles)

Seo, H., Burkett, K. M., Morales, O. L., Rossel, J., Liu, H., Hossain, B., & Muzhingi, S. (2026). Countering misinformation about prenatal Tylenol use and autism: A study of U.S. women's intentions and determinants. Frontiers in Communication, 11, 1895866. https://doi.org/10.3389/fcomm.2026.1895866 
 
Rossel, J. (2024). Fighting for a Respectful Birth: The Obstetric Violence Observatory of Chile. In Feminist Perspectives and Horizons. CLACSO. ISBN 978-987-813-757-5 

Observatorio de Violencia Obstétrica Chile. (2018). First Survey on Birth in Chile. Santiago, Chile. DOI: 10.13140/RG.2.2.29371.52007. Contributor: report structure and analysis plan; survey and report review and editing. 
 
Rossel, J., & Guerra, P. (2012). Cosas de la Vida. Editorial Académica Española. ISBN: 978-3-8484-7750-0. 

Selected Presentations —

Conference presentations (peer-reviewed conference presentations)
“Generative AI in the Communication Workplace: Policies, Perceptions, Best Practices, and Pitfalls of an Emerging Technology.” Research-in-Progress paper presented at the 2026 AEJMC Annual Conference, Media Management, Economics and Entrepreneurship Division, New Orleans, Louisiana. 
 
 “Emotional, Algorithmic, and Informational Exposure: eHealth Literacy and Menstrual Health Information Seeking Among College Women.” Paper presented at the 2026 AEJMC Midwinter Conference, Commission on the Status of Women, March 2026. 
 
 “Digital Activism: Human Rights in Childbirth Care.” Paper presented at the CEISAL International Congress, organized by the University of Helsinki, Finland, as part of the panel “Online Latin America: Digital Narratives and Imagined Networks,” 2022.

Memberships —

Awards & Honors 

  • P.E.O. International Peace Scholarship (IPS), P.E.O. International, 2026–2027 
  • Member of the Graduate Student Advisory Board (GSAB) 2026-2027 
  • Fulbright–ANID Scholarship, 2021 
  • South American Human Rights Award (awarded to OVO Chile), Embassy of France /Fundación Henry Dunant, 2021 
  • ANID Scholarship for Public Sector Officials, 2019 (M.A. in Marketing, University of Chile) 
  • Santander Universities Ibero-American Scholarship for Academic Excellence, 2007 (Semester Exchange Program, Complutense University of Madrid, Spain)